What’s better than a superhero? A bike-riding superhero!

Posted on November 03, 2015 by Andrew

Biking Superheroes

Avengers 3: The Bike Squad

Here’s a great marketing campaign to promote cycling by Italy’s  VeloLove and the art students at the Nuova Accademia di Belle Arti Milano. We might think that bikes don’t need PR, but actually, maybe they do. It marketing didn’t work, the world wouldn’t be spending hundreds of billions of dollars on it each year (though as the old saying go, half of all marketing spending is wasted, you just never can know which half).

Those who already bike don’t need to be convinced, but those who are sitting on the fence or aren’t even thinking about bikes need to be brought on board somehow. Anything that can make biking seem more cool or mainstream is worth trying.

The best publicity is probably just to have lots of happy-looking cyclists on the roads everywhere!

 

 

Tip of the Day

If It Doesn’t Smell, Don’t Wash It

According to Real Simple, if every American made an effort to launder less — cutting out just one load of laundry a week per household — we’d save enough water to fill seven million swimming pools each year.

So if it looks clean, and it smells clean, call it clean and wear it again. Consider hanging worn clothes out on your clothesline to freshen them up between wearings

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